In the 1980s, the United States, urban slums is America's most troublesome, the most shameful place. These neighborhoods are mainly composed of African Americans. Slums are considered the country's most harsh living environment, family fragmentation, gangs breed, racist police, the same Nike Free Run 2 Femme school like a prison - this is a ruthless world, the only way to earn a living is the personal indomitable will and street artful.
Only sport is the exception, Nike's myth inspired a strong resonance Americans. It tells people, sport provides an Nike Air Max 1 Homme equal competitive place, which allows the bottom to get rid of people through competition harsh living conditions. Obtained from the slums road sport success of African American people in a way that the most profound impact on the performance of the new American dream.
Although Nike's star Michael Jordan is a middle-class families with children from growing up - but he was the image in the ad, suggesting he struggled out of poverty through the world. As for the real Jordan is from the slums, it has been irrelevant. This story by the media about so many times, so that in American culture Nike Free Run 3 Femme imagination, all black athletes come from the slums, and tireless determination to them from the world of reason.
Nike in the next decade another one advertisement, convey the mental state of Jordan is deepest, so Americans can find power from the will Nike Air Max Thea Homme of Jordan's personal struggle. They also adopted the Tiger Woods story, their products will be extended to sports such as golf upper middle class - even though Tiger Woods only a quarter of African descent, nor is it in the streets of the ghetto mess out of the poor children, But the myth of the fabricated using the ideological prejudices. Also, Nike will this myth overcome social discrimination slightly modified later successfully used in Latin America and other countries. It will also for the United States has yet to break through the movement - football.