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How to Calculate the ROI of Link Building

Posted on August 27, 2019 at 2:44am 2 Comments

Unlike your other digital marketing efforts, link building doesn’t seem to create immediate value.

You can calculate the ROI, positive or negative, on a sale from your marketing channels, but calculating the value of building links seems murkier.

In a survey, last year,  of small businesses had an SEO budget at all, and a plurality of those businesses spent less than $100 per month.

Given the extraordinarily low amount most businesses and…

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Content Tip that Helps You Get More Links

Posted on August 26, 2019 at 8:40am 1 Comment

I’ve experienced extraordinary success with several content and link campaigns that employed a minor change to the content. I discovered this effect by accident many years ago. What I do is feature what I call a Voice of Authority in the content. Adding a quote from someone who is known or respected helps the article gain credibility and gain more links.

In the early twentieth century there was an art movement called Surrealism. It was founded on the belief that…

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Link Building Tip Works for Quality Sites

Posted on August 19, 2019 at 2:59am 1 Comment

It’s been my experience that that placing your site in proximity with other well liked sites can increase the likelihood of your site being viewed more favorably.

But this tip will not help a site with poor content, bad web design and a poor user experience. Real links only come to pages that deserve them.

So first make your site worthy of a link then promote it.

If you have a quality website and you’re not already doing this, give it a…

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Where Links Fit Within the Marketing Funnel

Posted on August 13, 2019 at 5:41am 0 Comments

Just link to my product pages!”

If you’ve worked in SEO long enough, you’ve undoubtedly heard this request.

If you’re an in-house marketer searching for an SEO vendor, please don’t make this request.

This may seem counterintuitive since product pages are typically your most valuable pages in terms of conversions, but conversion value doesn’t necessarily translate to link-worthiness.

For some reason, when it comes to links, we see…

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