Instagram video content has increasingly become extremely popular on social media marketing recently, and thus it is of paramount advantage for everyone looking to promote him/herself to make use of this function. This shift shows that more and more business whether small or big is needs to visually communicate using their followers, customers, and fans. This is why our Social Media Marketing team took an endeavor to analyze concerning the advantages of Instagram videos.
The video function is one of many popularly known platforms that'll enable someone to leverage the ability of marketing
With increased than 150 million users, Instagram is the best sharing platform. It allows one to talk about not only photos but in addition short videos. You will find millions and countless videos shared daily which really is a great reason why one should utilize this platform. Below are some of the main features of by using this function;
Unlike video posts on Twitter or Facebook that are sometimes overlooked by users regardless of these quality, Instagram videos are rarely missed. According to a study done by Forrester, Instagram videos generate more engagement 58 times than Facebook and 120 times than Twitter. Having an Instagram account with interesting and useful content can earn one with crazy quantities of engagement with the audience.
Since more content has become popular, among the key great things about utilizing the video function is so it helps one build trust. People buy from people they can trust, and Instagram video feature can help you create that emotional connection along with your audience. The significant thing here's that this function allows one to talk about their day-to-day experience in an everyday and informal way giving followers, fans, and customers a feel for one's business.
Sharing behind the scene activities has been noted to rank well on Instagram, particularly when it is something provider. Such videos make one's company more trustworthy and attractive which positively affects one's marketing.
Even though one cannot add clickable links to the videos, they still really are a dominant source of traffic. Moreover with the degrees of engagement being more than Twitter and Facebook, utilising the video function could be tremendously helpful for your site's visibility.
Competition on Instagram continues to be far significantly less than on Twitter or Facebook. The American Express Survey reported that nearly 2% of small company are embracing the Instagram video function and they have gained a bonus over their competitors. Thus is clear that by using the video function, one probably will reach their target audience faster and easier.
Yes, that's correct. The best thing about using Instagram video function is free publicity. One can showcase their services and products doing his thing generating large exposure. The feature gives one a chance to showcase what they are offering.