Where Links Fit Within the Marketing Funnel

Just link to my product pages!”

If you’ve worked in SEO long enough, you’ve undoubtedly heard this request.

If you’re an in-house marketer searching for an SEO vendor, please don’t make this request.

This may seem counterintuitive since product pages are typically your most valuable pages in terms of conversions, but conversion value doesn’t necessarily translate to link-worthiness.

For some reason, when it comes to links, we see clients forgetting how their marketing funnels work, focusing solely on bottom-funnel pages.

Of course, SEO and link building should influence the search visibility of your most important, bottom-funnel pages (category and product pages), but in this post, I want to explain:

  • How links fit within the marketing funnel.
  • How to sustainably earn links that feed your entire funnel.
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