As I am talking, today Facebook declared its earnings for Q3 2012 and it overcome the street's low-ball calculate by one-cent per reveal - large whoopy, skippy, but nobody seems to be handling that it just makes $.42 off each individual monthly in advertising - but is that marketing actually pulling for anyone advertisers?
Certainly, Facebook realizes how important all that knowledge they've is, who doesn't correct, isn't it about Big Knowledge these days? There was an appealing report in the LA Times called; "For Sale: Your Data" by Mark Lazarus, and I'd also suggest studying; "Facebook Gets Two Big free likes " by Shayndi Raice, Mike Ramsey, and Mike Schechner which discussed the automobile industry and the GM choice to stop advertising on Facebook since it was not pulling for them.
That seems foolish, and somewhat pathetic whenever you contemplate it, but if it performs for those organizations and their Hollywood Celebrity of the month gets persons in to the Honda dealership, effectively what the heck, when it works; go for it, right? Facebook had was creating some $3 thousand a year on advertising at the time of the midst of 2012 (Cite: Wall Road Newspaper 5-2-2012 "The Major Doubt Around Facebook" by Suzanna Vranica and Shayndi Raice).
Still, just last month in September of 2012 an editorial in the WSJ noted "The Facebook Deficit" because the subject which also noted that California hoped that the Facebook IPO will be big and create a $2.5 thousand dollar tax revenue windfall helping shore up the budget, effectively that did not happen.