SEO Trends You Can Leverage for Organic Search

What it is: If you have two versions of your website (e.g. “site.com” and “m.site.com”), Google will begin to index the content on your mobile site instead of your desktop site.

What it means for you: If you have a separate mobile website, you need to consider merging all your content into a single website with responsive design.

A few years ago, Google made changes to its algorithm that rewarded “mobile friendly” sites in Google search rankings, and with good reason: In 2017 alone, over 50% of searches were performed on mobile devices.

Google is now in the process of rolling out mobile-first indexing. On March 26, they made it official with this announcement. Essentially, Google will look at your mobile site as their primary website. That means Google’s bots will crawl your mobile site first, and your desktop site second.

For company websites, this means merely being “mobile-friendly” is no longer good enough to rank higher in Google search results; you must be mobile-first. If you only maintain a desktop site, it will be indexed as your primary, but the lack of a mobile site will hurt you in all search rankings.

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