Internal link building trends and techniques in SEO 2019

External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman's terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.

Internal links, also known as inbound links, are hyperlinks that directs the reader to the target page on your website, whereas an external link is a hyperlink that directs the reader to a reputable page on a different website. External links may seem counter intuitive — after all, you don't want customers clicking on links that direct them away from your site. However, linking to trustworthy material (from authority sites) helps you also appear to be an authority and can help Google figure out what your content is about for SEO purposes.

It's important to keep in mind that other sites for different companies can provide external links to your website in their own content as well. For instance, if you publish a blog post with useful content, another company may link back to it as a source for their own blog. These types of links to your site are key, as they boost your ranking in Google's search algorithm.

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