Marketing a small business is one of the most difficult activities any entrepreneur will face. It’s full of challenges and obstacles that demand preparation nike air max rood dames , dedication and determination to win the game. It’s just like playing football – suess will ultimately be determined by your mitment to win and your desire to pete. Running a business is a lot like playing an intense game of football. Essentially, both are organized chaos with petitors who aim to prevent you from gain ground and scoring points. In business, you win the game by scoring mores sales than your petitors rather making touchdowns or field goals. The one who bee the champion of your industry is the pany with the best marketing which attracts the most clients or customers. There are five key similarities between marketing and football that every business must implement if they want to bee champions: 1. Preparation and Planning Any suessful football coach will tell you that preparation and planning is the key to winning. It’s not the will to win, but the willingness to prepare to win that is important. Countless hours go into scouting opponents, developing plays and practicing for specific situations before the game is ever played. As a business owner, you must also invest the time to research and planning. The only way for you to create petitive advantage is to understand your market, know your petitors, and create a plan that will score consistent sales. This begins with mitting to working on your marketing every day. By dedicating an hour each day to marketing your business you’ll create momentum that your petitors can’t stop. 2. Aggressiveness It’s simple – you can’t pete if you don’t play. Marketing your business demands that you get in the game and take on your toughest petitors. To achieve victory you must be aggressive and execute marketing plays which positions your pany as the best choice nike air max 90 floral print , lowest risk option to fill a need or solve their problem. Being aggressive is a positive, go-for-it attitude. It’s not about being out of control and acting recklessly with your marketing dollars. Instead, it’s about being focused and taking action before your petitors have a chance to beat you. I tell my football players, “Be the hammer, not the nail.” This means you deliver the hit and not take it. During a football game the more aggressive team wins, just like in business. 3. Positioning Football is a game of exploiting gaps in the defense to advance the ball down the field and across the goal line to score. Marketing your business is the same – you must find a gap in the market that is not being filled with a product or service that people are looking for. When you have an offer which none of your petitors can match you position pany as the obvious choice. You’ll score more sales and bee a champion quicker by finding a gap in the market that is currently unfilled and not crowded with petitors. Creating plays which have an easy path to a score is the goal of every football coach. Your goal as an entrepreneur is to score a sale every time you execute a marketing play. Understanding the value and strategy of positioning is the best way to achieve it. 4. Play Calling In football, calling the right offensive play in the right situation against the right defense bees the highlight which is shown on SportsCenter over and over again. When marketing your business the offer that attracts a huge response and generates massive sales is very similar in stature. A marketing play is any advertisement, promotion or munication you execute to get a prospect to take action. Calling the right marketing play that meshes with your audience is essential to your suess. However nike air max 2015 goedkoop , this takes time, testing and persistence. Most marketers give up after their first marketing play fails. Entrepreneurs bee champions in their industry because they persistently try new marketing plays until they find the ones that perform and score consistently. Legendary football coach Vince Lombardi said, "Perfection is not attainable. But if we chase perfection, we can catch excellence." Marketing champions are the ones who never stop chasing perfection no matter how big the challenge. 5. Consistent Scoring An old football coach once told me, “It’s hard to win if you don’t score!” In business in scoring a sale is not only important but the required to survive. Without people buying what you offer, you will soon be out of business. All of your business activities should be in support of creating sales. Aounting, production, engineering nike air max command leather sneakers , distribution and any other area of your business must help to create the conditions to make more sales. Unfortunately, most business cut marketing when business slows down. This is a big mistake! No other activity in your business can increase your sales except for marketing. This requires mitment to the marketing process and understanding how to play the game. Like football, reaching a sale is usually a sequence of steps that gets you closer to the goal line and the score – not a one shot “Hail Mary” pass. By focusing all aspects of your business as part of marketing you will no doubt bee the champion in your industry. These five keys are a few of the essential building blocks of creating winning marketing. However, the biggest point of leverage any business owner can have their marketing attitude. Are you marketing offensively or defensively? Are you the aggressor or aepting what the petition dictates? How you approach your marketing is the single biggest determining factor of your suess.To find out how to bee the marketing champion in your industry, check out marketing coach Ron Abbott’s Touchdown Marketing System website - .TD-Marketing-System. . Request your free marketing eBook that gives you “ten must-have marketing plays” that will increase your business.


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