How to Create a Roadmap for Link Earning

Creating a roadmap for link earning is essential for making decisions about your content.

But, how do you decide where to start?

Researching your competitors and listening to your customers allows you to effectively process the type of content that is generating the most links and what engages your audience.

Developing a system of researching, content mapping, and promotion is the lifeblood of link earning.

Here are the four steps strategy for turning content into links:

One of the hallmarks of developing your strategy is finding data-oriented information on your audience and competitors to create actionable takeaways.

To quickly find competitor information, I type in a keyword I want to rank for in the search box (using incognito).

I’ll take the top five to eight competitors listed and ignore the big players, like Amazon product pages and Facebook pages.

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