How to Calculate the ROI of Link Building

Unlike your other digital marketing efforts, link building doesn’t seem to create immediate value.

You can calculate the ROI, positive or negative, on a sale from your marketing channels, but calculating the value of building links seems murkier.

In a survey, last year,  of small businesses had an SEO budget at all, and a plurality of those businesses spent less than $100 per month.

Given the extraordinarily low amount most businesses and marketers spend, you can believe their expectations would be for a trackable ROI.

In fact, I believe you actually can measure the ROI of link building pretty specifically. These ROI calculations fall into two categories:

  • Short-term.
  • Long-term.

Understanding the short-term calls for already being able to calculate the value of sales or conversion on your website.

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