Read lots of user Reviews. When looking for any cosmetic product, it’s always a good idea to look at user reviews for unbiased opinions from consumers just like you. Check user reviews on your favorite beauty store websites, beauty forums and, of course, Instagram – the modern consumer is not afraid to cheer for what they love.
Pricing. This is a big factor, and as with so many brands — both big-name cosmetics companies and independent beauty businesses — competing in the space, you’ll encounter a variety of prices. This is why doing your research is so important. While it might seem like a deal to snag a $6 tube of eyelash serum on the clearance rack of your drugstore, that’s still $6 wasted if the product is a dud.
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