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Link Building Tip Works for Quality Sites

Posted on August 19, 2019 at 2:59am 0 Comments

It’s been my experience that that placing your site in proximity with other well liked sites can increase the likelihood of your site being viewed more favorably.

But this tip will not help a site with poor content, bad web design and a poor user experience. Real links only come to pages that deserve them.

So first make your site worthy of a link then promote it.

If you have a quality website and you’re not already doing this, give it a…

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Where Links Fit Within the Marketing Funnel

Posted on August 13, 2019 at 5:41am 0 Comments

Just link to my product pages!”

If you’ve worked in SEO long enough, you’ve undoubtedly heard this request.

If you’re an in-house marketer searching for an SEO vendor, please don’t make this request.

This may seem counterintuitive since product pages are typically your most valuable pages in terms of conversions, but conversion value doesn’t necessarily translate to link-worthiness.

For some reason, when it comes to links, we see…

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How Internal Links Help Visitors Navigate Your Site

Posted on August 6, 2019 at 5:23am 0 Comments

In the SEO industry, when you hear the term “link building,” you probably assume the person is talking about external links or backlinks.

This makes sense. After all, backlinks from other websites are a strong signal to search engines and a driving force behind organic search rankings.

But there is another type of link building that is also important: internal link building.

These are the links you build on your website that point to other…

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Things Every SEO Strategy Needs

Posted on August 6, 2019 at 1:30am 0 Comments

In this industry, we spend a lot of time trading  SEO tactics and ideas with each other for mutual benefit.

It’s a wonderful thing. Not every industry does this.

Unfortunately, we invest less time in talking about how to develop our own SEO strategies.

While every SEO strategy is – and should be – different, there’s an underlying strategy to developing strategies.

Here are five things every SEO strategy needs.

A mind map is…

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