nike air max 2016 kopen

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nike air max 2016 kopen

Time: April 15, 2016 from 6pm to 7pm
Location: nike air max 2016 kopen
Event Type: nike, air, max, 2016, kopen
Organized By: ding0728
Latest Activity: Apr 15, 2016

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One fundamental law of branding is that the power of a brand is inversely proportional to its scope; the narrower the focus of a brand nike air max 2016 zwart , the more memorable and powerful it will become. Hence the astonishing success of companies like Starbucks (the first coffee shop which specialized in coffee), Subway (the first delicatessen to feature just one kind of sandwich), Victoria's Secret (the first women's clothing chain to specialize in lingerie) and Toys "R" Us (a chain which eliminated children's clothing and children's furniture to concentrate solely on toys). Narrow the Focus of Your Brand Companies ignore this law at their own peril: Boston Chicken became a successful brand by being the first fast-food restaurant to feature rotisserie chicken; when they added turkey, meatloaf, and other items to their menu, and adopted the more generic name "Boston Market" they diluted their brand and lost market share. American Express, a brand built on the idea of prestige, tried to increase their profits by offering a wide range of less exclusive credit cards nike air max 2016 dames goedkoop , thereby decreasing the prestige of their brand and ultimately losing market share to MasterCard and Visa. Narrowing the focus of your brand may be the most important thing you can do to stand out from other local or regional competitors, and if you can narrow it to the point where you present your company as a truly different kind of company that will be even better. At Flywheel Design, my graphic design and marketing company, we're constantly touting the fact that we're the only design firm in our region where all the designers began as fine artists. Not many of our clients actually want painted, drawn, or collaged imagery, but they like seeing that stuff in our portfolio, because it implies that we're more talented than other rank-and-file designers nike air max 2016 heren sale , and everybody wants the most talented designer working on their project, even if their project is completely mundane. Make Your Brand Unique Your challenge now is to distinguish yourself from all of your potential competitors so that your business is perceived not simply as higher in quality or lower in price, but as a different kind of business from theirs. This may seem too difficult, especially for an ordinary, service-based business, but in fact there are many tricks one can use to stand out from the crowd. Here are five that are especially well suited to small businesses: 1. A unique niche in the marketplace It may seem counterintuitive to concentrate on a particular type of clientproject, because in the beginning you want every job you can get your hands on. But remember: your brand becomes more powerful as it becomes more focused. A professional translator I know was equally proficient in Spanish, French and Russian nike air max 2016 kopen , but people assumed she was the proverbial "jack-of-all-trades, master of none". Her business didn't really  

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