Saying that the Web is complicated is like saying that football is aggressive. Web trends come and go http://www.therealmadridsoccerstore.com/kids-javier-hernandez-real-madrid-jersey/ , with success stories and disasters wrestling for attention in the public eye. Sometimes people get it, and you have an amazing case like the advent of Twitter. Others miss the point spectacularly, such as CNNs short lived series where newscasters read excerpts from blogs.
With so much coming so quickly, its no surprise that some people are hesitant to expand their business into the online marketplace. Its intimidating, and the penalties for failure can be harsh. However, here are six good reasons that every business can and should establish a Web presence.
#1 Common Reference
Today, the Web is an integral part of most peoples lives. Its not surprising that fewer and fewer people each year go to the newspaper or television for information and entertainment. News travels faster on the Web, and the sheer volume of entertainment available via sites like YouTube, Netflix, College Humor and others all mean less time in front of the television, and more time surfing the Web.
This is a warning and an opportunity. Traditional venues do still have a place simply through