Having an effective mobile app onboarding experience is critical. Great user onboarding not only lowers abandonment rates, but can also help boost long-term success metrics like user retention and user lifetime value.
To boost retention, your apps needs to be cutting-edge and offer a seamless IOS App Development in Seattle user experience, which involves design, customer delight, and adding a great deal of value. This post describes the best practices for creating an effective user onboarding experience that will turn initial downloads into highly engaged users.
User onboarding is about making it as easy as possible for the user to start using the app. The more complex it is for users to log in or sign-up, discover features, or navigate the app, the higher the rate of user abandonment. Therefore, you want to go with the path of least resistance.
But this isn’t always the best route. There are different methods of user onboarding which depend on both the utility of the app, and whether the concept of the app is new:
Benefits-oriented onboarding: communicate the value of the app. What does the app do? What value will the app provide the user?
Slack keeps their mobile user onboarding concise when demonstrating the benefits that the product provides.
Function-oriented onboarding: you aren’t demonstrating the benefits, but the key functionalities. This is when you highlight specific functionalities that show the user actions they can take, how the functionality is used, and when it should be used. Don’t add too many functionalities or it will look too complicated for the user. Include around 3 or 4 at the most.
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